Digital audio advertising has done a lot to make digital audio the go-to medium for both publishers and advertisers, with plenty of potential left.
While very important, current audio measurement strategy is severely lacking because KPIs for audio are based on its video and display counterparts.
Just to make things clear: when I say audio, I mean both spoken word-type audio content such as podcasts, audio articles and ads, as well as products of its interface-like form such as voice queries, audio skills and actions, and such.
We’ve taken the liberty of compiling some fascinating stats and created an infographic to paint a picture of what is going on with audio today and how massive it really is.
Audio is a huge opportunity to engage your audience and create long-lasting relationships. People already gorge in audio content as the use of voice technology spreads like wildfire, with its popularity bound to grow massively in the next few years. I firmly believe an audio experience via any of the social media platforms, something that’s… Read more »
Habit is a powerful thing. It’s something that we do subconsciously, without even thinking about it. We unknowingly look for that trigger and start a routine that ultimately rewards us, especially when it’s time-consuming like reading. That’s where audio content enters the fray when looking to enhance user experience with readers already firmly embracing the… Read more »
Google ‘how to increase engagement on website’ and you’ll receive 32 pages of results that, at a quick glance, pretty much repeat the same thing. From actionable tips like improving the site’s load time and having a practical layout to unusable advice like “make great content“ (a huge topic on its own) and everything in… Read more »
Here’s a rough picture of my 2 cents on how things look from a web-based content perspective. On one side, there are publishers who are doing their best to manage campaigns across different channels and devices and trying to keep up with necessary adjustments for better user engagement and usability. The other side is occupied… Read more »
Recently, I noticed an advertisement on my Facebook feed that referred to a Microsoft study suggesting that the average attention span of humans has dropped since the start of the century. Apparently, the average human attention span in 2000 was 12 seconds, but by 2013 it was only 8 seconds. The point of that ad… Read more »
A few weeks ago, I read an interesting interview with David Isbitski, chief evangelist for Alexa and Echo devices at Amazon. He’s one of those guys that shoot for the bullseye with his remarks, and he hit a dead center with this one: voice is the new HTML. Despite my close connections with voice tech,… Read more »
These days, audio is where the battle for readers is, as silly as might sound at first. This is the age of efficiency. No matter what you’re doing, almost always you’re doing something else as well. In terms of content consumption, readers no longer have the time or patience or willingness to go through a… Read more »
As voice technology becomes more accessible and polished, businesses also need to integrate audio into their overall strategy in order to create content people actually want to listen.