Providing information via audio is not only an amazing marketing tool that keeps up with current media habits – it’s a productivity booster. Here’s how.
When it comes to your audience, having an audio option is both convenient and necessary. Here’s why and how smart audio experiences are the way to go.
Information in an easy-to-digest form, whenever and wherever listeners want it – that’s short-form audio. Here’s why it’s the Swiss Army knife of audio.
While neither reading nor listening is clearly superior, there are three major reasons why eardrums are the preferred intake method over eyeballs for many.
Social audio is bringing a number of major changes in social media – but it’s tough to tell how much of it will stick once the novelty effect wears off.
Audiobooks are enjoying their time under the spotlight, but beneath the surface, things aren’t so rosy for book publishers.
We’re excited to announce that we’ve launched a new feature called Lexicons. From now on it’s possible to edit and save words used often, and we’ll know to use the corrected version every time.
If you’re a publisher, business, or brand looking to delve into the sonic landscape, this is for you: the 5-step framework for leveraging sonic media.
We’ve launched a new and improved dashboard! It’s the good old dashboard but with a far better user experience which we hope you’ll enjoy.
We have a treat for you: a full transcript of the ‘Audio Revolution in Publishing’ session from AWS Publishing Innovation Day Online held on April 14, 2021. The one-day online event had a central theme: digital transformation in publishing. Publishers from across the globe talked about every part of this ongoing process: successes, challenges, culture… Read more »
Audio is the evolution and future of content. Don’t believe it? Just take a peek or a listen below and see/hear for yourself.
India’s linguistic and cultural diversity presents a huge opportunity for publishers and content creators to dive into audio and voice. Here’s how huge.
As the content migration to eardrums continues, here’s what’s happening and how publishers can anticipate and respond to current and future content needs.
Despite (or because of?) the pandemic, audio and voice were on fire in 2020. Now the question is: can they keep the momentum in 2021?
Some brands dipped their toes in the audio advertising world in 2020 and rocked our socks off. Take a listen and judge for yourself!
With Google’s latest update to its algorithm, user experience becomes a more important factor in SEO – and so does audio with it.
For advertisers and publishers looking for alternative and/or sustainable sources of monetization, audio may be the key – and we have numbers to prove it.
Here’s a comprehensive look at why spoken word audio deserves a serious consideration when it comes to incorporating it into the overall media strategy.
There is a potentially massive role for AI in book publishing which can significantly improve the production process.
The advantage of custom text-to-speech is being specifically designed for news content, reading out text with all the traits of an actual human speaker.
With the continued listening patterns and the growth in the number of audio devices, there is an audio content strategy that will work for everyone.
Mastering digital audio ads means leaning on various tips and tricks to generate a high ad recall and engagement.
Thanks to audio ad formats that fit various contexts and situations, digital audio advertising is super important today. Here’s how you can leverage it.
For brands interested in reaching huge audiences and aligning their messaging more closely with audio niches, native audio advertising is worth exploring.
With programmatic audio advances and changing user behavior, there are now more opportunities for brands than ever before to lean into audio advertising.
Programmatic audio is as a natural extension of the online advertising ecosystem – one that enables a complete overview of your audience’s behavior.
Advertising during corona – it’s all about the how
There is still plenty to learn about audio content: it’s benefits, use cases, and most importantly – how to get in the game.
If the idea is to usher in the future of content where most activities are performed on the go and the pace of life is hectic – convert a website to audio.
Leading audio content platform Trinity Audio joins the IAB Audio Committee and ‘Verified by TAG’ Program in efforts to further advance audio advertising.
Questions and answers on content amplification, learn what does it means, what are the tools and what are the benefits. Read more.
When converting text to audio, some content works better while some doesn’t work at all. Here’s how you can make your blog audio-friendly from the start.
WordPress blog monetization is routinely a struggle but adding a listening experience can be your ace in the sleeve.
With the new Trinity Audio text to speech WordPress plugin, any WordPress site can be audiofied in a quick, and more importantly, completely FREE way.
Digital audio advertising has done a lot to make digital audio the go-to medium for both publishers and advertisers, with plenty of potential left.
While very important, current audio measurement strategy is severely lacking because KPIs for audio are based on its video and display counterparts.
Just to make things clear: when I say audio, I mean both spoken word-type audio content such as podcasts, audio articles and ads, as well as products of its interface-like form such as voice queries, audio skills and actions, and such.
We’ve taken the liberty of compiling some fascinating stats and created an infographic to paint a picture of what is going on with audio today and how massive it really is.
Here are some tips that center on providing your audience an audio experience via your social media platforms and staying on top of your game.
Learn how you can enhance your user’s experience by occupying the eardrums of your readers instead of their eyeballs. Join the audio revolution!
Audio is becoming a mainstream content norm, an unavoidable one to increase engagement and improve UX, all while creating a new revenue stream. Here’s how.
Audio as a channel has exploded this year, reaching a record high in time spent listening to online audio. How do you leverage it in terms of monetization?
It’s possible to both increase onsite engagement and visitors time spent on your page. Here’s how: audio content.
Digital audio is on a huge upswing in virtually all facets. Adapting to it is a multi-stage process for which I’ve created a quick step-by-step guideline.
Everything is on the go, and mainly for that reason, audio content has exploded. Learn how you can audiofy your content at a click of a button.
As voice technology becomes more accessible and polished, businesses also need to integrate audio into their overall strategy in order to create content people actually want to listen.