Ron Jaworski
Accessibility in the era of audio and voice revolution
The issue of accessibility in this digital world of ours is one I hold very close to my heart. Recently, I had a great opportunity to...
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Ron Jaworski
Oct 5, 20204 min read
How authors and publishers can leverage AI audio solutions to improve sales
In September, I had the amazing opportunity to talk at the Digital Book World Global, where leaders and pioneers from across the global...
Ron Jaworski
Sep 10, 20204 min read
What is digital audio advertising?
People can’t get enough of digital audio, it seems. Whether it’s podcasts, audio articles, streaming audio, online radio, or audiobooks,...
Ron Jaworski
Sep 4, 20205 min read
Why you should leverage custom text-to-speech in news
With news all being equal more or less, success in this particular media segment primarily relies on one thing: creating and delivering...
Ron Jaworski
Aug 31, 20209 min read
How to develop an audio content strategy
The way I see it, the audio revolution is a fact. In these fast times, people demand and rely on consuming content immediately. That’s...
Ron Jaworski
Aug 26, 20202 min read
Decathlon UK now provides a listening experience using Trinity Audio
Happy to share a copy of a press release we’ve distributed about our collaboration with Decathlon UK: Decathlon is empowering their...
Ron Jaworski
Aug 4, 20209 min read
How to monetize a news website like a media mogul
Through my daily dealings with the tier-1 global publishers, I have a rare and amazing opportunity to get a peek behind the scenes and...
Ron Jaworski
Jul 31, 20203 min read
McCann Tech and Trinity Audio bring Tech brands Value using ACDP – Audio Content Discovery Pla
Every once in a while, I get to express my opinions on the thing I love and am fortunate to make a business out of – audio. This writing...
Ron Jaworski
Jun 29, 20207 min read
What makes a winning audio ad?
The growth in programmatic audio has allowed brands and advertisers to get a footing in a new, yet familiar channel that can both engage...
Ron Jaworski
Jun 22, 20205 min read
Advertising in the audio era: audio ad formats you should leverage
Being connected 24/7 (or at least, the better part of the day) has made it possible for brands and businesses to collect valuable bits...
Ron Jaworski
Jun 19, 20204 min read
Why the current pandemic will accelerate the adoption of voice technology
There are rare occasions that happen on a global scale after which things will never be the same again. COVID-19 pandemic was/is that...
Ron Jaworski
May 22, 20206 min read
What you need to know about native audio advertising
Native advertising has been around for some time, but what happens when you throw audio into the mix? You get a channel for brands to...
Ron Jaworski
May 19, 20209 min read
What is voice marketing and why you should use it
When it comes to core principles, voice marketing is no different than any other form of content marketing. Brands should be utilizing it...
Ron Jaworski
May 11, 20203 min read
We’re live on all 30 McClatchy newsrooms
We’re thrilled to take our partnership with McClatchy to the next level. For those of you not familiar, McClatchy is one of the leading...
Ron Jaworski
Apr 30, 20206 min read
Digital audio advertising – trends and forecasts in times of coronavirus
As digital advertising trends go, audio advertising has one very important aspect to it – to fill a gap in screenless media and enable...
Ron Jaworski
Apr 27, 202010 min read
What you need to know about programmatic audio advertising
Digital audio listening is continuing to reach record levels each year, with now an estimated 192 million in the US alone listening every...
Ron Jaworski
Apr 8, 20202 min read
How to advertise during corona (Not if)
Riffing off on some thoughts about advertising in these days of uncertainty and global crisis. I think many advertisers are hesitant and...
Ron Jaworski
Mar 30, 20209 min read
4 steps to improve user experience
User experience (or UX as it’s affectionately called) is a fickle thing. As a concept, it covers A LOT of things yet tells you very...
Ron Jaworski
Mar 26, 20208 min read
What is audio content: the one post you need to read (or listen to)
It has become my unwavering mission to promote audio content as a viable content marketing and advertising option. Little by little, I...
Ron Jaworski
Mar 23, 20204 min read
Life in quarantine: 4 skills to help you pass the time
It’s pretty surreal to see how the entire world is affected by the coronavirus outbreak. Yet, a lot of voice-first people’s light bulbs...
The Voice of Audio
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