The sonic framework: how to leverage audio content and voice technology

Ron Jaworski

May 31, 20217 min read

The sonic framework: how to leverage audio content and voice technology

During my daily attempts to absorb as much information as time permits me about all things audio and voice, I often stumble upon some...

A guide to the new and improved Trinity Audio dashboard

Ron Jaworski

May 25, 20212 min read

A guide to the new and improved Trinity Audio dashboard

We’re really excited to announce we’ve launched a new and improved dashboard! *this post is mostly relevant to our current publisher...

The current and future role of audio content in SEO

Ron Jaworski

May 18, 20216 min read

The current and future role of audio content in SEO

I’ve read a very interesting stat the other day, courtesy of Neil Patel: 62.41% of all searches globally get zero clicks. Zero. Nil....

How McClatchy conquered the audio landscape with Trinity Audio

Ron Jaworski

Apr 30, 202112 min read

How McClatchy conquered the audio landscape with Trinity Audio

We have a treat for you: a full transcript of the ‘Audio Revolution in Publishing’ session from AWS Publishing Innovation Day Online held...

Ron Jaworski

Apr 26, 20214 min read

How text-to-speech can boost your brand’s messaging

In case you haven’t been following my writing, I talk a lot about text-to-speech (TTS) software and its benefits for publishers and...

Numbers and facts you need to know about audio content in 2021

Ron Jaworski

Apr 9, 20217 min read

Numbers and facts you need to know about audio content in 2021

The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social...

Introducing Octopus – the audio AI tool for content creators

Ron Jaworski

Apr 9, 20216 min read

Introducing Octopus – the audio AI tool for content creators

What do you call an octopus who plays guitar? A rocktopus! There’s a perfectly good reason why that pun is my opening line. We are...

Ron Jaworski

Mar 22, 20217 min read

The audio and voice revolution in India

As an audio and voice enthusiast and evangelist, I’m always happy to point out audio- and voice-first success stories. India is...

Ron Jaworski

Mar 18, 20214 min read

Introducing Trinity Pulse

We’re excited to present to you our latest achievement in content technology that continues to leverage the convenience audio content...

Here’s how simple it is to start your audio journey

Ron Jaworski

Mar 1, 20216 min read

Here’s how simple it is to start your audio journey

Lately, there’s been some talk in my social media circles about the simplest or easiest approach to the audio and voice revolution for...

In the face of Big Tech, publishers are taking back the power

Ron Jaworski

Feb 18, 20218 min read

In the face of Big Tech, publishers are taking back the power

A lot of dust has been raised over the past few weeks with the parts of Big Tech (the biggest tech companies around such as Amazon,...

How audio behaviors are changing in 2021

Ron Jaworski

Feb 4, 20217 min read

How audio behaviors are changing in 2021

I hate to start any lengthier post or story with ‘the pandemic has impacted/changed X’ because it sounds like a cliché by now. It’s also...

2020 was the year of audio and voice – can 2021 top it?

Ron Jaworski

Jan 14, 20219 min read

2020 was the year of audio and voice – can 2021 top it?

As moments go, audio and voice are having a major one. It seems 2020 was the year everyone realized people spend a lot of time listening...

What makes synthetic voices sound human?

Ron Jaworski

Dec 30, 20206 min read

What makes synthetic voices sound human?

Voice assistants and the smart devices they inhabit have successfully attuned our ears to synthesized voices (for the most part). Thanks...

The renaissance of publications amid fake news and social media

Ron Jaworski

Dec 21, 20205 min read

The renaissance of publications amid fake news and social media

In the turmoil that has been 2020, very few things proliferated as fake news. Quality standards and facts took a serious hit, largely...

Ron Jaworski

Dec 2, 20206 min read

Brands that rocked audio ads in 2020

If there’s one positive development in the 2020 advertising world to single out, it’s the constant progress audio is making. This year...

Audio = better user experience = good for SEO

Ron Jaworski

Nov 24, 20204 min read

Audio = better user experience = good for SEO

The reason for this post is Google’s recently set timeline to include page experience signals in Google Search ranking. This is a VERY...

Report: how users are engaging with audio content and audio ads in 2020

Ron Jaworski

Nov 16, 20205 min read

Report: how users are engaging with audio content and audio ads in 2020

There is an audio revolution sweeping the speakers and headphones across the globe right now. The world is moving at a faster pace little...

Spoken word audio is stronger than ever: the how and the why

Ron Jaworski

Nov 4, 20207 min read

Spoken word audio is stronger than ever: the how and the why

Spoken word audio, which comprises podcasts, audiobooks, talk radio, news, and sports, is growing at an astounding rate. The continued...

The new generation of native advertising

Ron Jaworski

Oct 16, 20204 min read

The new generation of native advertising

In many ways, native advertising is a blessing for news outlets and publications that rely on advertising for a significant part of their...

The Voice of Audio

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