Ron Jaworski
Introducing Lexicons – creating awesome content has just become a LOT easier!
We’re excited to announce that we’ve launched a new feature called Lexicons. Up until now, publishers and content creators had to fix the...
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Ron Jaworski
Sep 21, 20214 min read
What law firms need to know about providing audio experiences
As content goes, legal is among the most complicated and difficult for the common person to engage with. The lawyerly reply to this claim...
Ron Jaworski
Sep 8, 20218 min read
Smart audio experiences: the next big thing in content strategy
Audio experiences are getting an upgrade. Like the technology that drives much of the change, content is evolving. The ongoing audio...
Ron Jaworski
Aug 23, 20215 min read
There’s a new sheriff in town: short-form audio
When it comes to audio content beyond music, most of it is still largely linked to podcasts. This is audio’s big, blockbuster-like star...
Ron Jaworski
Aug 4, 202110 min read
Why audiobooks are sometimes better than books
With the constant growth in the popularity of audio content, the concept of reading has changed. What’s more, the entire concept of...
Ron Jaworski
Jul 1, 20218 min read
Social audio is overhyped
It seems like every day a new social audio platform emerges. Such is the power of social media’s latest darling – everybody wants to get...
Ron Jaworski
Jun 16, 20217 min read
State of audiobooks in 2021 – what authors and book publishers need to know
Audiobooks are a familiar sound to many eardrums across the globe. Generally speaking, the consumption of digital audio is growing larger...
Ron Jaworski
May 31, 20217 min read
The sonic framework: how to leverage audio content and voice technology
During my daily attempts to absorb as much information as time permits me about all things audio and voice, I often stumble upon some...
Ron Jaworski
May 25, 20212 min read
A guide to the new and improved Trinity Audio dashboard
We’re really excited to announce we’ve launched a new and improved dashboard! *this post is mostly relevant to our current publisher...
Ron Jaworski
Apr 30, 202112 min read
How McClatchy conquered the audio landscape with Trinity Audio
We have a treat for you: a full transcript of the ‘Audio Revolution in Publishing’ session from AWS Publishing Innovation Day Online held...
Ron Jaworski
Apr 9, 20217 min read
Numbers and facts you need to know about audio content in 2021
The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social...
Ron Jaworski
Mar 22, 20217 min read
The audio and voice revolution in India
As an audio and voice enthusiast and evangelist, I’m always happy to point out audio- and voice-first success stories. India is...
Ron Jaworski
Feb 4, 20217 min read
How audio behaviors are changing in 2021
I hate to start any lengthier post or story with ‘the pandemic has impacted/changed X’ because it sounds like a cliché by now. It’s also...
Ron Jaworski
Jan 14, 20219 min read
2020 was the year of audio and voice – can 2021 top it?
As moments go, audio and voice are having a major one. It seems 2020 was the year everyone realized people spend a lot of time listening...
Ron Jaworski
Dec 2, 20206 min read
Brands that rocked audio ads in 2020
If there’s one positive development in the 2020 advertising world to single out, it’s the constant progress audio is making. This year...
Ron Jaworski
Nov 24, 20204 min read
Audio = better user experience = good for SEO
The reason for this post is Google’s recently set timeline to include page experience signals in Google Search ranking. This is a VERY...
Ron Jaworski
Nov 16, 20205 min read
Report: how users are engaging with audio content and audio ads in 2020
There is an audio revolution sweeping the speakers and headphones across the globe right now. The world is moving at a faster pace little...
Ron Jaworski
Nov 4, 20207 min read
Spoken word audio is stronger than ever: the how and the why
Spoken word audio, which comprises podcasts, audiobooks, talk radio, news, and sports, is growing at an astounding rate. The continued...
Ron Jaworski
Oct 5, 20204 min read
How authors and publishers can leverage AI audio solutions to improve sales
In September, I had the amazing opportunity to talk at the Digital Book World Global, where leaders and pioneers from across the global...
Ron Jaworski
Sep 4, 20205 min read
Why you should leverage custom text-to-speech in news
With news all being equal more or less, success in this particular media segment primarily relies on one thing: creating and delivering...
The Voice of Audio
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