Mastering digital audio ads means leaning on various tips and tricks to generate a high ad recall and engagement.
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Advertising in the audio era: audio ad formats you should leverage
Thanks to audio ad formats that fit various contexts and situations, digital audio advertising is super important today. Here’s how you can leverage it.
Why the current pandemic will accelerate the adoption of voice technology
In the post-pandemic world, voice technology is more of a necessity than a novelty – especially if your business largely depends on having a physical presence.
What you need to know about native audio advertising
For brands interested in reaching huge audiences and aligning their messaging more closely with audio niches, native audio advertising is worth exploring.
What is voice marketing and why you should use it
With the use of voice technology growing, it’s time to start thinking about developing voice marketing strategies to drive better customer experiences.
We’re live on all 30 McClatchy newsrooms
We’re thrilled to take our partnership with McClatchy to the next level, McClatchy is one of the leading media houses in the US, operating 30 media companies in 14 states.
Digital audio advertising – trends and forecasts in times of coronavirus
With programmatic audio advances and changing user behavior, there are now more opportunities for brands than ever before to lean into audio advertising.
What you need to know about programmatic audio advertising
Programmatic audio is as a natural extension of the online advertising ecosystem – one that enables a complete overview of your audience’s behavior.
How to advertise during corona (Not if)
Advertising during corona – it’s all about the how
4 steps to improve user experience
There will be always room to improve user experience. Take these 4 steps as a positive thing – an opportunity to make your website better.
What is audio content: the one post you need to read (or listen to)
There is still plenty to learn about audio content: it’s benefits, use cases, and most importantly – how to get in the game.
Life in quarantine: 4 skills to help you pass the time
Here are four different ways Alexa can help you get through this difficult time or simply help kill a few hours a day.
Why convert your website to audio (hint: it’s the future of content)
If the idea is to usher in the future of content where most activities are performed on the go and the pace of life is hectic – convert a website to audio.
What is user experience: the what, why, and how
User experience is a broad term that covers a lot, often confusing people. Anyone interested in it could always stand to learn a little bit more.
Trinity Audio Joins IAB Audio Committee and ‘Verified by TAG’ Program
Leading audio content platform Trinity Audio joins the IAB Audio Committee and ‘Verified by TAG’ Program in efforts to further advance audio advertising.
How to prepare a winning content amplification strategy
A winning content amplification strategy uses a number of techniques that ultimately deliver content to the right users in the right form.
Top 4 digital advertising trends of 2020
With the advertising industry constantly evolving and adapting as new tech and regulations come into play, here’s what you can expect in 2020 and beyond.
Content Amplification FAQ
Questions and answers on content amplification, learn what does it means, what are the tools and what are the benefits. Read more.
How to write content for audio: tips and tricks to make your blog more audio-friendly
When converting text to audio, some content works better while some doesn’t work at all. Here’s how you can make your blog audio-friendly from the start.
What is content marketing: guide for publishers and content creators in the audio era
If you’re looking to figure out what is content marketing and how audio content fits – this IS the post you’re looking for.
Trinity Audio joins Amazon Web Services Partner Network
In the ongoing fruitful relationship with Amazon, Trinity Audio, the leading audio content solution platform, is now a part of AWS Partner Network.
Voice trends and predictions for 2020 from Project Voice
Predictions and trends for voice technology in 2020 from some of the most knowledgeable people in the voice industry.
The Trinity Audio WordPress plugin implementation Guide
In this manual, we’ll walk you through and explain exactly how to install and use Trinity Audio WordPress plugin on your site. Read more.
How to monetize your WordPress blog with audio
WordPress blog monetization is routinely a struggle but adding a listening experience can be your ace in the sleeve.
7 things to consider when creating a content marketing strategy
Content marketing strategy is essential for a modern business these days but it needs to be well-planned and executed.
Make the most out of your content with content amplification
The role of content amplification is essential in the broader marketing strategy – here’s a breakdown of why that is the case.
Audio and voice trends we’ll see in 2020
2020 will be the year of voice – here are all the things that are going to happen. Or most of them, in any case.
AWS re:Invent 2019 – my experience and takeaways
Speaking at AWS re:Invent 2019 was a huge privilege but also an opportunity to share the knowledge about text-to-speech AI monetization and learn how people perceive audio content.
From the Press – Ynet “The Next Technological Revolution – The Audio World”
Israeli start-up Trinity Audio is prepared for an era in which we speak with our devices instead of clicking them. “Audio is making a huge comeback” says CEO Ron Jaworski
8 reasons why you need an audio blog
Offering a listening experience is not enough anymore. With a text to audio converter, you can maximize your content – here’s why it will work.
How to increase the time visitors spend on your blog
When it comes to content consumption, things have changed. With the increased focus on listening, offering a reading experience only is super risky.
Introducing the Trinity Audio WordPress plugin
With the new Trinity Audio text to speech WordPress plugin, any WordPress site can be audiofied in a quick, and more importantly, completely FREE way.
How to cut through the noise and attract new audiences to your blog (hint: audio)
Too much noise makes it harder for bloggers to drive traffic. However, most of these problems can be solved by one simple action: converting articles to audio.
Basic voice SEO tips any content creator should know
The fundamental differences between voice search SEO and traditional website SEO start with rankings. Factors that typically affect website rankings aren’t necessarily the ones that affect voice search and vice versa, even though Google uses the same algorithm for rankings. As we move from short keywords to long phrases and queries, all with their specific nuances, there’s more effort involved now.
What are Siri Shortcuts and Bixby Capsules?
In my quest to get the voice industry closer to average Joe and everyone else interested in voice technology, I’ve taken on a task explaining one hugely important aspect of voice assistants – their versions of apps, so to speak.
The potential of digital audio advertising
Digital audio advertising has done a lot to make digital audio the go-to medium for both publishers and advertisers, with plenty of potential left.
The challenge of determining KPIs for audio
While very important, current audio measurement strategy is severely lacking because KPIs for audio are based on its video and display counterparts.
Audio is aiming for the video star
Just to make things clear: when I say audio, I mean both spoken word-type audio content such as podcasts, audio articles and ads, as well as products of its interface-like form such as voice queries, audio skills and actions, and such.
DMEXCO 2019 recap – the audio and voice angle
One of the world’s largest digital marketing and advertising conferences was once again the “meeting place for key players in digital business, marketing and innovation”. It was also graced by yours truly, although how much grace was actually there is difficult to pinpoint. In any case, this is one event where you have to be… Read more »
Digiday Publishing Product Leaders Retreat recap
With the summer being a hotspot (pun intended) of industry-related events, we hopped on a plane and landed in the US – the center of the audio industry.
What are Audio Skills and Actions?
We’re inevitably moving toward an audio-centric future where we no longer have to use our fingers to enable specific options, perform certain tasks and activities, seek information, shop, etc.
The audio revolution is here (infographic)
We’ve taken the liberty of compiling some fascinating stats and created an infographic to paint a picture of what is going on with audio today and how massive it really is.
VOICE Summit 2019 recap
I had the pleasure to attend what is arguably the biggest voice conference of the year, the VOICE Summit 2019, featuring the industry’s crème de la crème.
How to write audio-ready content for your social media page
Here are some tips that center on providing your audience an audio experience via your social media platforms and staying on top of your game.
How to make Alexa smarter: creating routines
In this blog post, we’re focusing on a useful and powerful feature of Alexa. Without further ado, here’s how you can create an Amazon Alexa routine.
Tapping into the daily habits of your readers with audio content
Learn how you can enhance your user’s experience by occupying the eardrums of your readers instead of their eyeballs. Join the audio revolution!
How to make Alexa smarter: best health and fitness skills (updated March 2020)
With the total number of skills approaching the 100K mark, it can be hard to know what exactly Alexa Skills store has in store (ha!) for you. In the myriad of built-in capabilities, we decided this is as good of a time as any to pay attention to the Health & Fitness category and get… Read more »
Hurting with eyeballs? Here’s how to increase engagement and keep your readers’ attention
Audio is becoming a mainstream content norm, an unavoidable one to increase engagement and improve UX, all while creating a new revenue stream. Here’s how.
Insider secrets for improving user experience and keeping visitors longer on your site
If you don’t generate enough interest, you’re losing serious money. Learn how audio can increase engagement and improve user experience.
How much are we shopping via smart speakers?
Smart speakers are popular things these days. In fact, these devices are not your regular popular cool thing: these are commonly referred to as one of the fastest-growing segments in the consumer technology market and the next big thing since smartphones. A lot of things make smart speakers great, namely the way they changed how… Read more »
How to make Alexa smarter: best productivity skills (updated March 2020)
One of Alexa’s somewhat hidden superpowers is making people more productive (or at least helping them feel that way), whether it’s at the office, in the kitchen, or any other place. It’s an easy way of saving time and staying focused on whatever it is you’re doing. Who doesn’t want to be more productive? While… Read more »
How to monetize your site using audio
Audio as a channel has exploded this year, reaching a record high in time spent listening to online audio. How do you leverage it in terms of monetization?
Best voice-first podcasts
The increased sophistication of voice-recognition systems, largely propagated by digital voice assistants has created a voice-first world. The way we listen to and search for information, shop, and a whole lot more has changed. It became easier and more convenient, enticing more people to the system. Voice technology is on the rise. In fact, it… Read more »
How to make Alexa smarter: best game skills (updated March 2020)
Here’s our selection of must-try Alexa game skills. We’ll be adding new games every month so be sure to check back with us! Have fun!
How to increase visitors time on site despite short attention spans
It’s possible to both increase onsite engagement and visitors time spent on your page. Here’s how: audio content.
Pro hacks to keep adapting to the rapidly shifting digital publishing market
Digital audio is on a huge upswing in virtually all facets. Adapting to it is a multi-stage process for which I’ve created a quick step-by-step guideline.
How to turn your readers to listeners by converting articles to audio
Everything is on the go, and mainly for that reason, audio content has exploded. Learn how you can audiofy your content at a click of a button.
Best smart speakers you probably haven’t heard about
At the mention of smart speakers, what’s the first one that comes to mind? Is it something from Amazon’s Echo line of smart speakers? Statistically speaking, that’s the most probable guess. According to a joint study by Voicebot and Voicefy, in the US alone Amazon Echo has a 61% market share among smart speaker owners,… Read more »
How to improve the user experience of your publication
Find out how you can win the battle of improving UX and retaining the reader’s attention with audio content driven by voice-first technologies.
The rise of smart speakers and what it means for audio content
Focus on what the rise of smart speakers means on a larger scale and find out how you can take advantage of what voice & audio have to offer.
How to enhance user experience – communicating with your readers via voice
Learn how to enhance your readers’ user experience and increase the overall engagement with voice by turning eyeballs to eardrums.
The audio revolution is happening – time to take action and not stay behind
As voice technology becomes more accessible and polished, businesses also need to integrate audio into their overall strategy in order to create content people actually want to listen.