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Basic voice SEO tips any content creator should know

The fundamental differences between voice search SEO and traditional website SEO start with rankings. Factors that typically affect website rankings aren’t necessarily the ones that affect voice search and vice versa, even though Google uses the same algorithm for rankings. As we move from short keywords to long phrases and queries, all with their specific nuances, there’s more effort involved now.

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What are Siri Shortcuts and Bixby Capsules?

In my quest to get the voice industry closer to average Joe and everyone else interested in voice technology, I’ve taken on a task explaining one hugely important aspect of voice assistants – their versions of apps, so to speak.

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Audio is aiming for the video star

Just to make things clear: when I say audio, I mean both spoken word-type audio content such as podcasts, audio articles and ads, as well as products of its interface-like form such as voice queries, audio skills and actions, and such.

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DMEXCO 2019 recap – the audio and voice angle

One of the world’s largest digital marketing and advertising conferences was once again the “meeting place for key players in digital business, marketing and innovation”. It was also graced by yours truly, although how much grace was actually there is difficult to pinpoint. In any case, this is one event where you have to be… Read more »

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What are Audio Skills and Actions?

We’re inevitably moving toward an audio-centric future where we no longer have to use our fingers to enable specific options, perform certain tasks and activities, seek information, shop, etc.

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VOICE Summit 2019 recap

I had the pleasure to attend what is arguably the biggest voice conference of the year, featuring the industry’s crème de la crème. You could even say I was a bit starstruck because a lot of the cca. 5000 people that were present, either as speakers, panelists, or attendees, are doing amazing work with voice… Read more »

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How to write audio-ready content for your social media page

Audio is a huge opportunity to engage your audience and create long-lasting relationships. People already gorge in audio content as the use of voice technology spreads like wildfire, with its popularity bound to grow massively in the next few years. I firmly believe an audio experience via any of the social media platforms, something that’s… Read more »

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How to make Alexa smarter: creating routines

If you’ve been following our blog, you already know we have a series of blog posts called ‘How to make Alexa smarter’ where we present awesome skills in a variety of categories that make Alexa better. So far, we’ve covered the fun (best Alexa game skills), productive (best Alexa productivity skills), and healthy/fitness (best Alexa… Read more »

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Tapping into the daily habits of your readers with audio content

Habit is a powerful thing. It’s something that we do subconsciously, without even thinking about it. We unknowingly look for that trigger and start a routine that ultimately rewards us, especially when it’s time-consuming like reading. That’s where audio content enters the fray when looking to enhance user experience with readers already firmly embracing the… Read more »

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Hurting with eyeballs? Here’s how to increase engagement and keep your readers’ attention

Google ‘how to increase engagement on website’ and you’ll receive 32 pages of results that, at a quick glance, pretty much repeat the same thing. From actionable tips like improving the site’s load time and having a practical layout to unusable advice like “make great content“ (a huge topic on its own) and everything in… Read more »

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Insider secrets for improving user experience and keeping visitors longer on your site

If you are a publisher, brand, or a content creator looking to improve user experience, I’m pretty sure you fire up your website analytics every once in a while and methodically go over data. And while you look over the metrics, one particular deserves special attention: average time spent on page. Why? Because, along with… Read more »

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How much are we shopping via smart speakers?

Smart speakers are popular things these days. In fact, these devices are not your regular popular cool thing: these are commonly referred to as one of the fastest-growing segments in the consumer technology market and the next big thing since smartphones. A lot of things make smart speakers great, namely the way they changed how… Read more »

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How to monetize your site using audio

Here’s a rough picture of my 2 cents on how things look from a web-based content perspective. On one side, there are publishers who are doing their best to manage campaigns across different channels and devices and trying to keep up with necessary adjustments for better user engagement and usability. The other side is occupied… Read more »

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Best voice-first podcasts

The increased sophistication of voice-recognition systems, largely propagated by digital voice assistants has created a voice-first world. The way we listen to and search for information, shop, and a whole lot more has changed. It became easier and more convenient, enticing more people to the system. Voice technology is on the rise. In fact, it… Read more »

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How to make Alexa smarter: best game skills (updated)

As some of you may know already, skills are voice-powered abilities that enhance and personalize Amazon’s Alexa voice assistant, and subsequently all your Alexa-enabled devices. Essentially, you are (sort of) adding voice apps with various features so Alexa can do more. If you’ve been following our blog, you already know we enjoy sifting through various… Read more »

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The rise of smart speakers and what it means for audio content

One of the frequent buzzwords on the world wide web are smart speakers and the accompanying aspects such as virtual assistants that power them, third-party integrations, and so on. The fact that the majority of people immediately link smart speakers with the seemingly ubiquitous voice technology only helps the cause. More than ever before, there… Read more »