While neither reading nor listening is clearly superior, there are three major reasons why eardrums are the preferred intake method over eyeballs for many.
Thanks to voice assistants and the increasing adoption of text-to-speech (TTS) tech, audio has completely changed the way people consume content these days. This transition from eyeballs to eardrums wouldn’t have been possible or as successful if a human-like voice wasn’t at the center of it. Still, this is a rapidly growing landscape that’s been… Read more »
Social audio is bringing a number of major changes in social media – but it’s tough to tell how much of it will stick once the novelty effect wears off.
Audiobooks are enjoying their time under the spotlight, but beneath the surface, things aren’t so rosy for book publishers.
We’re excited to announce that we’ve launched a new feature called Lexicons. From now on it’s possible to edit and save words used often, and we’ll know to use the corrected version every time.
If you’re a publisher, business, or brand looking to delve into the sonic landscape, this is for you: the 5-step framework for leveraging sonic media.
We’ve launched a new and improved dashboard! It’s the good old dashboard but with a far better user experience which we hope you’ll enjoy.
Optimizing for clicks is always going to be a never-ending story – but audio can help make it a happy one.
We have a treat for you: a full transcript of the ‘Audio Revolution in Publishing’ session from AWS Publishing Innovation Day Online held on April 14, 2021. The one-day online event had a central theme: digital transformation in publishing. Publishers from across the globe talked about every part of this ongoing process: successes, challenges, culture… Read more »
Text-to-speech is a perfect bridge between being more accessible to your audience now and thinking about their future needs and demands. Here’s why.
Audio is the evolution and future of content. Don’t believe it? Just take a peek or a listen below and see/hear for yourself.
We are proud to present the next generation of audio content powered by constant advancements in audio AI. Meet the Octopus and step up your audio game.
India’s linguistic and cultural diversity presents a huge opportunity for publishers and content creators to dive into audio and voice. Here’s how huge.
Read about the latest achievement in content technology that continues to leverage the convenience audio content brings to listeners and content creators.
Lately, there’s been some talk in my social media circles about the simplest or easiest approach to the audio and voice revolution for the uninitiated. Some publishers (and some advertisers too) are confused by the breadth of audio options and because of that, they’re not doing anything. To be fair, I can understand how someone… Read more »
A lot of dust has been raised over the past few weeks with the parts of Big Tech (the biggest tech companies around such as Amazon, Apple, Facebook, Google, and Microsoft) clashing with the news publishing world, which I’m sure you noticed. I am talking about the ruckus down under: Facebook’s and Google’s opposition to… Read more »
As the content migration to eardrums continues, here’s what’s happening and how publishers can anticipate and respond to current and future content needs.
Despite (or because of?) the pandemic, audio and voice were on fire in 2020. Now the question is: can they keep the momentum in 2021?
How do synthetic voices convincingly imitate the real thing? Here’s a behind-the-scenes look at what it takes to build speech that sounds just like we do.
Fake news were still a big issue in 2020. Several publishers stepped up their game and enjoyed success by doing two key things.
Some brands dipped their toes in the audio advertising world in 2020 and rocked our socks off. Take a listen and judge for yourself!
With Google’s latest update to its algorithm, user experience becomes a more important factor in SEO – and so does audio with it.
For advertisers and publishers looking for alternative and/or sustainable sources of monetization, audio may be the key – and we have numbers to prove it.
Here’s a comprehensive look at why spoken word audio deserves a serious consideration when it comes to incorporating it into the overall media strategy.
Besides the usual, native advertising holds perhaps lesser-known options (like audio) that present the next generation of user experience and monetization.
Like most of the WWW, you’re likely excluding a significant portion of the population from interacting with your site. Here’s how to fix that.
There is a potentially massive role for AI in book publishing which can significantly improve the production process.
For advertisers and brands, there has never been a better moment than now to unleash the power of digital audio advertising – here’s why.
The advantage of custom text-to-speech is being specifically designed for news content, reading out text with all the traits of an actual human speaker.
With the continued listening patterns and the growth in the number of audio devices, there is an audio content strategy that will work for everyone.
Happy to share a copy of a press release we’ve distributed about our collaboration with Decathlon UK.
There are numerous ways to monetize a news website beyond Google’s platform. Here’s a detailed look into four best methods you can easily implement.
We are proud to collaborate with McCann Tech, a dominant group in the Israeli landscape – especially when it’s about strengthening the ties audio creates.
Mastering digital audio ads means leaning on various tips and tricks to generate a high ad recall and engagement.
Thanks to audio ad formats that fit various contexts and situations, digital audio advertising is super important today. Here’s how you can leverage it.
In the post-pandemic world, voice technology is more of a necessity than a novelty – especially if your business largely depends on having a physical presence.
For brands interested in reaching huge audiences and aligning their messaging more closely with audio niches, native audio advertising is worth exploring.
With the use of voice technology growing, it’s time to start thinking about developing voice marketing strategies to drive better customer experiences.
We’re thrilled to take our partnership with McClatchy to the next level, McClatchy is one of the leading media houses in the US, operating 30 media companies in 14 states.
With programmatic audio advances and changing user behavior, there are now more opportunities for brands than ever before to lean into audio advertising.
Programmatic audio is as a natural extension of the online advertising ecosystem – one that enables a complete overview of your audience’s behavior.
Advertising during corona – it’s all about the how
There will be always room to improve user experience. Take these 4 steps as a positive thing – an opportunity to make your website better.
There is still plenty to learn about audio content: it’s benefits, use cases, and most importantly – how to get in the game.
Here are four different ways Alexa can help you get through this difficult time or simply help kill a few hours a day.
If the idea is to usher in the future of content where most activities are performed on the go and the pace of life is hectic – convert a website to audio.
User experience is a broad term that covers a lot, often confusing people. Anyone interested in it could always stand to learn a little bit more.
Leading audio content platform Trinity Audio joins the IAB Audio Committee and ‘Verified by TAG’ Program in efforts to further advance audio advertising.
A winning content amplification strategy uses a number of techniques that ultimately deliver content to the right users in the right form.
With the advertising industry constantly evolving and adapting as new tech and regulations come into play, here’s what you can expect in 2020 and beyond.
Questions and answers on content amplification, learn what does it means, what are the tools and what are the benefits. Read more.
When converting text to audio, some content works better while some doesn’t work at all. Here’s how you can make your blog audio-friendly from the start.
If you’re looking to figure out what is content marketing and how audio content fits – this IS the post you’re looking for.
In the ongoing fruitful relationship with Amazon, Trinity Audio, the leading audio content solution platform, is now a part of AWS Partner Network.
Predictions and trends for voice technology in 2020 from some of the most knowledgeable people in the voice industry.
In this manual, we’ll walk you through and explain exactly how to install and use Trinity Audio WordPress plugin on your site. Read more.
WordPress blog monetization is routinely a struggle but adding a listening experience can be your ace in the sleeve.
Content marketing strategy is essential for a modern business these days but it needs to be well-planned and executed.
The role of content amplification is essential in the broader marketing strategy – here’s a breakdown of why that is the case.
2020 will be the year of voice – here are all the things that are going to happen. Or most of them, in any case.
Speaking at AWS re:Invent 2019 was a huge privilege but also an opportunity to share the knowledge about text-to-speech AI monetization and learn how people perceive audio content.
Israeli start-up Trinity Audio is prepared for an era in which we speak with our devices instead of clicking them. “Audio is making a huge comeback” says CEO Ron Jaworski
Offering a listening experience is not enough anymore. With a text to audio converter, you can maximize your content – here’s why it will work.
When it comes to content consumption, things have changed. With the increased focus on listening, offering a reading experience only is super risky.
With the new Trinity Audio text to speech WordPress plugin, any WordPress site can be audiofied in a quick, and more importantly, completely FREE way.
Too much noise makes it harder for bloggers to drive traffic. However, most of these problems can be solved by one simple action: converting articles to audio.
The fundamental differences between voice search SEO and traditional website SEO start with rankings. Factors that typically affect website rankings aren’t necessarily the ones that affect voice search and vice versa, even though Google uses the same algorithm for rankings. As we move from short keywords to long phrases and queries, all with their specific nuances, there’s more effort involved now.
In my quest to get the voice industry closer to average Joe and everyone else interested in voice technology, I’ve taken on a task explaining one hugely important aspect of voice assistants – their versions of apps, so to speak.
Digital audio advertising has done a lot to make digital audio the go-to medium for both publishers and advertisers, with plenty of potential left.
While very important, current audio measurement strategy is severely lacking because KPIs for audio are based on its video and display counterparts.
Just to make things clear: when I say audio, I mean both spoken word-type audio content such as podcasts, audio articles and ads, as well as products of its interface-like form such as voice queries, audio skills and actions, and such.
One of the world’s largest digital marketing and advertising conferences was once again the “meeting place for key players in digital business, marketing and innovation”. It was also graced by yours truly, although how much grace was actually there is difficult to pinpoint. In any case, this is one event where you have to be… Read more »
With the summer being a hotspot (pun intended) of industry-related events, we hopped on a plane and landed in the US – the center of the audio industry.
We’re inevitably moving toward an audio-centric future where we no longer have to use our fingers to enable specific options, perform certain tasks and activities, seek information, shop, etc.
We’ve taken the liberty of compiling some fascinating stats and created an infographic to paint a picture of what is going on with audio today and how massive it really is.
I had the pleasure to attend what is arguably the biggest voice conference of the year, the VOICE Summit 2019, featuring the industry’s crème de la crème.
Here are some tips that center on providing your audience an audio experience via your social media platforms and staying on top of your game.
In this blog post, we’re focusing on a useful and powerful feature of Alexa. Without further ado, here’s how you can create an Amazon Alexa routine.
Learn how you can enhance your user’s experience by occupying the eardrums of your readers instead of their eyeballs. Join the audio revolution!
With the total number of skills approaching the 100K mark, it can be hard to know what exactly Alexa Skills store has in store (ha!) for you. In the myriad of built-in capabilities, we decided this is as good of a time as any to pay attention to the Health & Fitness category and get… Read more »
Audio is becoming a mainstream content norm, an unavoidable one to increase engagement and improve UX, all while creating a new revenue stream. Here’s how.
If you don’t generate enough interest, you’re losing serious money. Learn how audio can increase engagement and improve user experience.
Smart speakers are popular things these days. In fact, these devices are not your regular popular cool thing: these are commonly referred to as one of the fastest-growing segments in the consumer technology market and the next big thing since smartphones. A lot of things make smart speakers great, namely the way they changed how… Read more »
One of Alexa’s somewhat hidden superpowers is making people more productive (or at least helping them feel that way), whether it’s at the office, in the kitchen, or any other place. It’s an easy way of saving time and staying focused on whatever it is you’re doing. Who doesn’t want to be more productive? While… Read more »
Audio as a channel has exploded this year, reaching a record high in time spent listening to online audio. How do you leverage it in terms of monetization?
The increased sophistication of voice-recognition systems, largely propagated by digital voice assistants has created a voice-first world. The way we listen to and search for information, shop, and a whole lot more has changed. It became easier and more convenient, enticing more people to the system. Voice technology is on the rise. In fact, it… Read more »
Here’s our selection of must-try Alexa game skills. We’ll be adding new games every month so be sure to check back with us! Have fun!
It’s possible to both increase onsite engagement and visitors time spent on your page. Here’s how: audio content.
Digital audio is on a huge upswing in virtually all facets. Adapting to it is a multi-stage process for which I’ve created a quick step-by-step guideline.
Everything is on the go, and mainly for that reason, audio content has exploded. Learn how you can audiofy your content at a click of a button.
At the mention of smart speakers, what’s the first one that comes to mind? Is it something from Amazon’s Echo line of smart speakers? Statistically speaking, that’s the most probable guess. According to a joint study by Voicebot and Voicefy, in the US alone Amazon Echo has a 61% market share among smart speaker owners,… Read more »
Find out how you can win the battle of improving UX and retaining the reader’s attention with audio content driven by voice-first technologies.
Focus on what the rise of smart speakers means on a larger scale and find out how you can take advantage of what voice & audio have to offer.
Learn how to enhance your readers’ user experience and increase the overall engagement with voice by turning eyeballs to eardrums.
As voice technology becomes more accessible and polished, businesses also need to integrate audio into their overall strategy in order to create content people actually want to listen.