Here’s a rough picture of my 2 cents on how things look from a web-based content perspective. On one side, there are publishers who are doing their best to manage campaigns across different channels and devices and trying to keep up with necessary adjustments for better user engagement and usability. The other side is occupied… Read more »
As some of you may know already, skills are voice-powered abilities that enhance and personalize Amazon’s Alexa voice assistant, and subsequently all your Alexa-enabled devices. Essentially, you are (sort of) adding voice apps with various features so Alexa can do more. If you’ve been following our blog, you already know we enjoy sifting through various… Read more »
Recently, I noticed an advertisement on my Facebook feed that referred to a Microsoft study suggesting that the average attention span of humans has dropped since the start of the century. Apparently, the average human attention span in 2000 was 12 seconds, but by 2013 it was only 8 seconds. The point of that ad… Read more »
A few weeks ago, I read an interesting interview with David Isbitski, chief evangelist for Alexa and Echo devices at Amazon. He’s one of those guys that shoot for the bullseye with his remarks, and he hit a dead center with this one: voice is the new HTML. Despite my close connections with voice tech,… Read more »
These days, audio is where the battle for readers is, as silly as might sound at first. This is the age of efficiency. No matter what you’re doing, almost always you’re doing something else as well. In terms of content consumption, readers no longer have the time or patience or willingness to go through a… Read more »
It’s safe to say modern life is dominated by screens of various size and shape, whether it’s in our homes, offices, outside or in our pockets. Yet, with the digital world moving at a fast pace, the ubiquity of the smartphone, along with the growing presence of smart speakers, is once again changing how people… Read more »
One of the frequent buzzwords on the world wide web are smart speakers and the accompanying aspects such as virtual assistants that power them, third-party integrations, and so on. The fact that the majority of people immediately link smart speakers with the seemingly ubiquitous voice technology only helps the cause. More than ever before, there… Read more »
Learn how to enhance your readers’ user experience and increase the overall engagement with voice by turning eyeballs to eardrums.
As voice technology becomes more accessible and polished, businesses also need to integrate audio into their overall strategy in order to create content people actually want to listen.