Tag: Audio content

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Audio is aiming for the video star

Just to make things clear: when I say audio, I mean both spoken word-type audio content such as podcasts, audio articles and ads, as well as products of its interface-like form such as voice queries, audio skills and actions, and such.

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How to write audio-ready content for your social media page

Audio is a huge opportunity to engage your audience and create long-lasting relationships. People already gorge in audio content as the use of voice technology spreads like wildfire, with its popularity bound to grow massively in the next few years. I firmly believe an audio experience via any of the social media platforms, something that’s… Read more »

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Tapping into the daily habits of your readers with audio content

Habit is a powerful thing. It’s something that we do subconsciously, without even thinking about it. We unknowingly look for that trigger and start a routine that ultimately rewards us, especially when it’s time-consuming like reading. That’s where audio content enters the fray when looking to enhance user experience with readers already firmly embracing the… Read more »

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Hurting with eyeballs? Here’s how to increase engagement and keep your readers’ attention

Google ‘how to increase engagement on website’ and you’ll receive 32 pages of results that, at a quick glance, pretty much repeat the same thing. From actionable tips like improving the site’s load time and having a practical layout to unusable advice like “make great content“ (a huge topic on its own) and everything in… Read more »

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How to monetize your site using audio

Here’s a rough picture of my 2 cents on how things look from a web-based content perspective. On one side, there are publishers who are doing their best to manage campaigns across different channels and devices and trying to keep up with necessary adjustments for better user engagement and usability. The other side is occupied… Read more »